This project was a line extension of the brand Cool Maker™ that is a press-on manicure kit for kids ages 8 and above; 12 themes, 6 nail trees, a nail polish, holo stickers, a nail file, and 2 3D nails. There are 6 different effects, like Glow-In-The-Dark and Heat Reveal, that are on each nail tree. Not all of the themes had all the effects.

 

The biggest challenge was how to communicate the collectibility of each set since there were different effects and styles to experience. We knew we wanted an unboxing experience that was in a break-frame packaging structure.