This project was designed with my teammate Rachel Mannone to create a super fun unboxing experience. I designed patterns for the outer packaging for the single packs, the graphics for the Corrugated Display Unit, and the outer and inner graphics for both of the three packs.

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The idea behind the design approach was to be playful, adorable, and interactive.

Each present was unboxed to review a mini house that was illustrated to match the theme of the pup. Once the house was opened up you'd meet your new BFF and decorate the home with stickers. The house creates endless play by using it over and over again.

We wanted our consumers to be excited about the reveal and know that they can reuse

our colourful packaging as many times as they wanted.

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